Billboard Top Hip-hop
Passionate Artist Mike Vallejo Makes a Dent in the Hip-hop Industry by Excellence Music and Versatility
Making a dent in the music industry might feel like a daunting task, given how big the market has become. But that’s exactly what passionate and rising artist Mike Vallejo is doing. For him, there is nowhere else he would rather be.
Mike Vallejo is a brilliant and creative artist from Portland living in Vegas and LA. He is a go-getter who pushes his artistic creativity to his maximum potential using any skills or tools he comes across. He is always challenging the boundaries to create a music experience unlike any other.
Establishing a successful career in the very competitive hip-hop industry can be an extremely challenging journey for anyone relatively new to the business. However, the profound desire for talent often compels artists to pursue their dreams despite not being supported by big music labels, producers, and music executives.
The rise of social and digital media has provided an avenue for promising hip-hop artists to produce music and make it accessible to the masses without putting out a ridiculous amount of money. The truth is that independent music artists today flourish on various streaming platforms, all thanks to this generation’s exceptional technology.
Aside from following his passion for being a successful hip-hop artist, Mike Vallejo is also an entrepreneur. He finds ways to show the world a new method of promoting and producing classic and legendary songs that will surpass generations. Mike Vallejo is the embodiment of a versatile artist who thrives in songwriting and producing and is also well-versed in the market and promoting his creations. “More than being just a lyricist, I also took inspiration from producers like Dr. Dre, Ice Cube, and others who were pulling the strings behind the scenes,” Mike shared. As a flourishing entrepreneur, Mike upholds the importance of taking control of the distribution, marketing, and overall engagement processes included in developing a good brand. In addition, he sees the value of artists who also possess an entrepreneurial mindset to survive in the music industry.
Present-day digital technology has provided big music labels and independent artists equal rights in streaming and promoting albums and singles. Mike sees a never-ending transformation and growth among various music platforms that any music executive and artist ought to be particular about.
“Music platforms like Spotify, iTunes, and Apple Music require specific engagements that I developed and tested on my own,” revealed Mike. Some years ago, nobody thought that non-fungible tokens (NFTs), or cryptocurrency for that matter, would become a huge hit. But visionary entrepreneurs like Mike Vallejo saw the potential in these ventures. Being able to grasp emerging trends and investment opportunities as an artist makes a huge difference in pursuing one’s musical dreams and is also another way to help artists excel.
“An interesting strategy to leverage is offering NFTs instead of other checkout methods, giving fans the rights and license to the music to promote, leverage, and reuse at their discretion, “ Mike said in an interview. “Through this methodical approach, artists can raise upfront liquidity which in the past was loaned out by the label, where artists would be incentivized to just work harder to earn more.”
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Fresh Face Rising Artist “Poetic Muse” Shining bright on the West Coast
Introducing Poetic Muse, a rising female artist from the West Coast who is set to make waves in the music industry with her unique blend of poetry and captivating lyrics. Her emotive work not only resonates with audiences but also empowers and inspires women worldwide.
With a background in artist management and development, Poetic Muse is no stranger to hard work and dedication. Hailing from Los Angeles, she draws inspiration from her personal experiences, family, and influential West Coast female artists like Lady of Rage, Sylke Fine, and YoYo. Her artistic journey began in her youth, hustling on the streets of Las Vegas where she and her friends would write raps, using their daily struggles as fuel for their dreams of making it big in the music industry. Over time, her music evolved into a more personal and poetic expression, providing an outlet to vent emotions, express feelings, and connect with others.
In July 2021, Poetic Muse released the first four poems in her series titled “Phenomenal I Am,” inspired by the works of Maya Angelou’s “Phenomenal Woman” and Tupac Shakur’s “Rose that Grew from Concrete.” These pieces take listeners on a journey through her life, showcasing her thoughts, emotions, and diverse talents. Her debut in the music scene came in 2021 when she was featured on Long Beach Rapper Monsta Yo’s single “Don’t Wanna Lose You.” Then, in May 2023, she released her first single titled “Letter 2 My First Born,” a touching tribute to her son. A few months later, on July 1st, she dropped her second single “Click Clack,” featuring Los Angeles rapper Engine 5ive.
These songs are part of her upcoming project “Olivia Pope 2 Da Streets,” scheduled for release on January 26th, 2024. This highly anticipated project will explore new directions, collaborations, and techniques, featuring artists such as Monsta Yo, Liddy Mechelle, T3Halo, and Engine 5ive. With her exceptional talent and diverse range, Poetic Muse is truly a hidden gem poised to leave a lasting impact on the industry.
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