Business
Insider Look: Ace Pacific Founder Cory Chamberlain Showcases How PR Can Magnetize Investors, Getting Start-Ups Funded
In order to achieve success on a grand scale, entrepreneurs and inventors must first build equity to finance their ventures. A company or project that fails to generate the necessary capital during the critical start-up phase may simply become statistics of an idea that failed to generate capital. This is something that serial entrepreneur Cory Chamberlain has seen countless times.
He aims to educate his audience and provide them with information and assistance in many different ways as he shares the knowledge he has acquired in this topic area. As part of his broader professional network, he is co-founder FatCat PR and the founder of Ace Pacific a digital media consultancy focused on establishing digital authority in both US and international markets.
In an interview, he said: “I have found that most startups looking for investors have a fundamental misconception about how to generate authority. Social proof is the currency the investors buy into before investing their own money”.
Developing authority through digital media has a lasting effect on investors, especially and is a blueprint for all rounds of initial funding. Many investors prefer to see that a project’s digital exposure is actual and verifiable, and that someone else is vetting the new start-up, based on his extensive experience.
He added, “There are a variety of ways to accomplish this, from having an internal publicist who creates interesting and engaging press releases to specific media plugs with connections to journalists and editors who can pitch your story to placement.”
But ultimately, what having a great digital authority does is to create a significant ROI with investors who are serious about investing. They start by reviewing the Google Search index for the company seeking capital. If the search index is clear of any press, then that may be a clear indication that the company may need to consider building up its social proof. He commented, “ Capital-seeking businesses without press are like empty glasses; it’s easier for investors to pour their investments into a half-full glass”.
As publications become searchable, they can be used for retargeting strategies using social media, sales navigator campaigns through LinkedIn, or for sponsored promotions across social media platforms. Start-up investor sites such as NetCapital are also great resources for equity crowdfunding companies. PR can yield consistent results, but only when you know how to crack the code. It is important to identify publications that are appropriate for Digital Advertising. These publications must have high domain scores, company names in headlines, ranking keywords in anchor text, and do-follow links.
During the entire process, data and analytics are heavily relied upon to give you a pulse of the campaign throughout the entire process, which is why this process has been so successful. It is possible to keep track of a startup’s progress from the time it was contacted until it finally received funding at the end of the process. It is encouraging to see startups operating at this level of transparency.
Ace Pacific and FatCat PR work with venture capitalists and startup companies, and Cory Chamberlain is a leading PR expert. Innumerable people have benefitted from his unmatched expertise in the industry to scale their success and achieve their business dreams.
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Business
Brooke Sandoval’s Inspiring Journey to Brookies Kitchen: A Culinary Dream Fueled by Love and Family
In a heartwarming tale of perseverance and passion, Brooke Sandoval has embarked on a culinary adventure with the launch of her very own cooking company, Brookies Kitchen. Motivated by her deep love for cooking, her family, and the infectious joy she brings to people’s faces through her delicious creations, Brooke’s journey is as inspiring as it is heartwarming.
The spark that ignited Brookies Kitchen was Brooke’s unwavering dedication to her kids and her family. Faced with the challenges of caring for her son, who suffers from the rare syndrome of Treacher Collins, and requiring 24-hour watch under certified supervision, Brooke found herself unable to work in a traditional setting. However, instead of letting this setback deter her, she turned to her passion for cooking as a means of both creative expression and financial support for her family.
Drawing inspiration from her grandmothers, KC and Christina, Brooke honed her culinary skills and developed a unique flair for creating mouthwatering dishes that not only delighted the taste buds but also warmed the heart. Her kitchen became a sanctuary of love and creativity, where she poured her soul into every recipe, infusing them with the love and care that only a devoted mother could provide.
For Brooke, nothing compares to the joy of cooking and sharing her creations with her family, friends, and even her children’s friends. The smiles that light up the faces of those who taste her food are a testament to the passion and dedication she pours into every dish. It is this joy, this connection with others through food, that drives Brooke to continue pursuing her culinary dreams despite the challenges she faces.
Brookies Kitchen is not just a business venture for Brooke; it is a labor of love, a testament to the power of family, and a celebration of the simple joys that come from sharing a delicious meal with those we hold dear. As Brooke continues to grow her company and share her culinary gifts with the world, she remains rooted in the values of love, family, and the transformative power of a home-cooked meal.
In a world filled with challenges and uncertainties, Brooke Sandoval and Brookies Kitchen stand as a shining example of resilience, love, and the enduring power of food to bring people together. With every dish she creates, Brooke is not just feeding stomachs; she is nourishing souls and spreading joy one bite at a time.
Business
The Foundational Steps of Divine Wisdom and Purpose By: Ladaro (Monsta Yo) Pennix II and Colin Randolph
This project originally started as an examination of our past, aiming to expose our mistakes and explore our transformation over time. Monsta Yo and I wanted to compare how we had evolved from a regretful period to where we are now. However, delving into our painful memories from decades of incarceration revealed disturbing and disheartening experiences. We realized how deeply we had been involved in destructive behaviors towards others and ourselves, driven by violence, hatred, and fury. Our lives had been shaped by a system that perpetuated hatred and violence, leaving us unable to understand why we behaved the way we did.
Reflecting on our past proved to be emotionally draining, prompting us to shift our focus towards exploring the factors that shaped us into the men we are today. Monsta Yo suggested concentrating on our foundational beliefs, leading to the creation of “The Foundational Steps of Divine Purpose and Wisdom.” We found that scripture had a profound impact on our lives and decided to center our project around its teachings.
I gathered scriptures that had influenced me significantly and discussed their practical applications, especially for those who are incarcerated. Monsta Yo, with his theological expertise, provided insights into the power and wisdom of these scriptures, enriching our reflections. Together, we brought passion, perspective, and purpose to each discussion, resulting in the title “The Foundational Steps of Divine Wisdom and Purpose.”
Through this project, we realized that examining our past was not just about acknowledging our mistakes but understanding the journey of our transformation. Our painful memories laid the foundation for our growth, highlighted through our reflections on scripture’s wisdom and purpose. This project evolved into a testament to our faith and the transformative power of scripture.
Monsta Yo’s theological insights complemented my reflections, offering a deeper understanding of the scriptures’ impact. By blending personal experiences with theological wisdom, we created a compelling exploration of the Divine wisdom and purpose found in scriptures.
-Colin Randolph
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The Foundational Steps of Divine Wisdom and Purpose https://a.co/d/hKEPE1p
Originating as a freelance videographer, Abeni Nazeer embarked on her journey directing, filming, and editing her own projects. Raised in Baltimore, Maryland, she drew inspiration from the community’s passion for youth activism, advocating for initiatives such as youth employment, afterschool programs, and improved school curricula. Her dedication to these causes fueled her media production efforts aimed at instigating social change. As she matured, Abeni established her own company, Abeni Productions, where she remains committed to leveraging film as a tool for driving positive societal impact.
Nazeer epitomizes more than just a director; she embodies a visionary, a determined achiever, and a dedicated servant of the community. Renowned for her deep connection to culture and society, her work resonates with the authentic energy of the people. Her company is not merely a business venture but a manifestation of her profound love and unwavering loyalty towards others. In an industry often tainted by inappropriate conduct, Abeni stands out by prioritizing love and camaraderie, fostering an environment of respect and solidarity both within her team and beyond.
Nazeer is preparing for the release of her upcoming Director Debut, titled ‘SIN,’ featuring the late Louis Gossett Jr., who recently passed away. Abeni took to social media to share her heartfelt connection with Mr. Gossett, describing him as both a mentor and a teacher. Speculation arises whether this film marks the final project directed and produced by the esteemed actor.
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