Business
Insider Look: Ace Pacific Founder Cory Chamberlain Showcases How PR Can Magnetize Investors, Getting Start-Ups Funded
In order to achieve success on a grand scale, entrepreneurs and inventors must first build equity to finance their ventures. A company or project that fails to generate the necessary capital during the critical start-up phase may simply become statistics of an idea that failed to generate capital. This is something that serial entrepreneur Cory Chamberlain has seen countless times.
He aims to educate his audience and provide them with information and assistance in many different ways as he shares the knowledge he has acquired in this topic area. As part of his broader professional network, he is co-founder FatCat PR and the founder of Ace Pacific a digital media consultancy focused on establishing digital authority in both US and international markets.
In an interview, he said: “I have found that most startups looking for investors have a fundamental misconception about how to generate authority. Social proof is the currency the investors buy into before investing their own money”.
Developing authority through digital media has a lasting effect on investors, especially and is a blueprint for all rounds of initial funding. Many investors prefer to see that a project’s digital exposure is actual and verifiable, and that someone else is vetting the new start-up, based on his extensive experience.
He added, “There are a variety of ways to accomplish this, from having an internal publicist who creates interesting and engaging press releases to specific media plugs with connections to journalists and editors who can pitch your story to placement.”
But ultimately, what having a great digital authority does is to create a significant ROI with investors who are serious about investing. They start by reviewing the Google Search index for the company seeking capital. If the search index is clear of any press, then that may be a clear indication that the company may need to consider building up its social proof. He commented, “ Capital-seeking businesses without press are like empty glasses; it’s easier for investors to pour their investments into a half-full glass”.
As publications become searchable, they can be used for retargeting strategies using social media, sales navigator campaigns through LinkedIn, or for sponsored promotions across social media platforms. Start-up investor sites such as NetCapital are also great resources for equity crowdfunding companies. PR can yield consistent results, but only when you know how to crack the code. It is important to identify publications that are appropriate for Digital Advertising. These publications must have high domain scores, company names in headlines, ranking keywords in anchor text, and do-follow links.
During the entire process, data and analytics are heavily relied upon to give you a pulse of the campaign throughout the entire process, which is why this process has been so successful. It is possible to keep track of a startup’s progress from the time it was contacted until it finally received funding at the end of the process. It is encouraging to see startups operating at this level of transparency.
Ace Pacific and FatCat PR work with venture capitalists and startup companies, and Cory Chamberlain is a leading PR expert. Innumerable people have benefitted from his unmatched expertise in the industry to scale their success and achieve their business dreams.
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Billboard Top Hip-hop
Platinum Audio Engineer & Award-Winning Writer Mark “Savage” on Entering Management and Tackling Patriarchy
For years, Mark “Savage” Sanders bold, dynamic mixing style has landed him work behind the boards of major tours and hit records alike. Working with artists like Shordie Shordie, Lizzo, Coi Leray, Kevin Gates, Fetty Wap, Kelly Rowland and more, Mark sports an ever-expanding discography of cutting edge of popular music. We spoke with Mark to get insights into his career arc, workflow, and to understand how his unique sound is built upon a firm foundation of technical skill, knowledge and deep listening.
For starters, could you tell me how you got into engineering?
So at my high school they had an early college program where you could get your associates or a certificate by graduation. I wasn’t looking to be an audio engineer. I don’t even think I really knew what an audio engineer was, which makes it all the more crazy. I saw music production schools, but I went for audio engineering at Full Sail University.
What boards were you working on when you were doing live sound?
It was whatever the house had. Working on Mackie boards or Yamaha boards that only had seven inputs that worked—Avid and Midas consoles, the M32s, the Behringer X32, a lot of different stuff. Being a live sound engineer taught me so much signal flow and having to adapt to different spaces and different gear all the time. If I’m on tour and we’re generally using the same board, we’re probably never using the same monitors for front-of-house. The rooms are bigger or smaller—different places have different problem areas—being in a stadium or doing a festival where you have delays and all that stuff is just insane.
So you were ghostwriting, engineering, producing, and rapping in the beginning?
Yes I did it all except play an instrument.
Now today you’ve received a BMI Award, 2x Platinum, and over 12,000 sync placements how does it feel?
If I had to be honest I don’t care about any of it anymore. I want to see my Son win big like this. I’m more into family these days. I did everything I wanted in life and overachieved. I’m good!
We see you have Royalty ENTERTAINMENT & managing as far as entertainment goes what else can we expect?
Whatever God does. I’m not chasing anything anymore. Focused on living life, family, and wealth/health. Definitely support my DJ, DJ King, Ashley Blaire, and Pretty Liyah. Other than that I’m about to be out the way. (He laughs) I’m so burnt out. I’m chilling.
Last question, seeing that you did everything you wanted is there anything left that you haven’t 2025 going forward?
No just travel more that’s it. Like when I say I’ve given life everything I’ve had. I’ve given it everything. Plus I think most people are waiting for me to be famous or something which I’m avoiding and praying never happens.
Fast Food Chicken Chain “WestCoast Wingz N Sliderz” team up with Hip-Hop Artist Marc “Mayjah” Payne and Baldwin Hills Lawyer Chris Allen and Malcolm Jordan for a Secret Santa Toy Giveaway Extravaganza in South Central Los Angeles
Los Angeles, CA – December 2024** – This holiday season, South Central Los Angeles experienced an unforgettable gift of joy and community spirit, as a popular upcoming restaurant @wingznsliderz teamed up with the incomparable hip-hop artist Marc “Mayjah” Payne and Top 40 black local legal advocate “Baldwin Hills Lawyer” to host a Secret Santa Toy Giveaway Extravaganza for the children in the Crenshaw neighborhood. The event took place on Saturday, December 21, 2024 at the restaurant’s flagship location in the heart of South Central.
The giveaway of over 250 toys was created in order to bring a sense of holiday cheer and community unity to local families, especially those who are struggling during these challenging times. The experience was a heartwarming celebration of generosity. The event featured a surprise toy distribution for children, along with live entertainment, music, good vibes, great food, and special appearances by Marc “Mayjah” Payne and Baldwin Hills Lawyer, who were both on hand to distribute gifts and engage with the community.
WestCoast Wingz N Sliderz, known for its commitment to quality and community outreach did a remarkable job with Marc “Mayjah” Payne and Baldwin Hills Lawyer, a well-respected local attorney known for his dedication to improving the lives of South Central residents. Together, they used their platforms and influence to spread holiday cheer to children who might otherwise go without toys this Christmas.
“We wanted to create an event that embodies the true spirit of giving this holiday season,” said Chris Allen. “By teaming up with Marc ‘Mayjah’ Payne and West Coast Wingz & Sliderz, we are able to not only provide toys to children in need but also build stronger bonds within our community. This is about more than just gifts—it’s about coming together and making a positive impact.”
Marc “Mayjah” Payne, best known for his hit songs “Shh”, “Down for the Cause”, and “Temptations” ft G Eazy was in high spirit during the event. With his community-driven initiatives, he shared his excitement for the event, saying, “I’m honored to partner with such a strong community-focused restaurant and my brother, Baldwin Hills Lawyer, to make Christmas special for kids who deserve to feel the magic of the holiday. We all know how hard the holidays can be, and if we can bring a smile to even one child’s face, we’ve done our job.”
Malcolm Jordan, a staunch advocate for social justice and local empowerment, added, “This is the season of giving, and it’s important that we, as a community, support each other. I’m excited to be a part of this event and to help give back to the children of South Central, who are the future of this city.”
The event featured a variety of fun activities for kids, including holiday games, music, and special holiday-themed meals from the restaurant. The toy giveaway was fully stocked with a wide variety of toys, from educational games to action figures, dolls, and sports equipment, ensuring that every child left with a smile on their face.
The Secret Santa Toy Giveaway Extravaganza was open to children of all ages in the South Central Los Angeles area. Families are encouraged to attend next year and participate in the festivities as they celebrate the season of giving and unity.
For more information about the event, or to stay up to date for future events, please reach out.
West Coast Wingz N Sliderz
@wingznsliderz
(323) 403-2038
*About West Coast Wingz N Sliderz*
@WingzNsliderz is a black family-owned fast food chicken chain dedicated to providing quality food and outstanding customer service. With a strong focus on community outreach and local engagement, West Coast Wingz N Sliderz has become a staple in South Central Los Angeles, serving delicious meals and supporting local initiatives.
*About Marc “Mayjah” Payne*
Marc “Mayjah” Payne is an accomplished hip-hop artist/producer, philanthropist, and community advocate known for his positive influence in the entertainment industry and his dedication to giving back to the community. Follow him @mayjahpayne or www.mayjahpayne.com.
*About Baldwin Hills Lawyer*
@BaldwinHillsLawyer is a respected attorney and advocate for social justice, focusing on providing legal support and community empowerment in South Central Los Angeles. @AllenLawWins is committed to making a tangible difference in the lives of local residents.
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