Business
Insider Look: Ace Pacific Founder Cory Chamberlain Showcases How PR Can Magnetize Investors, Getting Start-Ups Funded
In order to achieve success on a grand scale, entrepreneurs and inventors must first build equity to finance their ventures. A company or project that fails to generate the necessary capital during the critical start-up phase may simply become statistics of an idea that failed to generate capital. This is something that serial entrepreneur Cory Chamberlain has seen countless times.
He aims to educate his audience and provide them with information and assistance in many different ways as he shares the knowledge he has acquired in this topic area. As part of his broader professional network, he is co-founder FatCat PR and the founder of Ace Pacific a digital media consultancy focused on establishing digital authority in both US and international markets.
In an interview, he said: “I have found that most startups looking for investors have a fundamental misconception about how to generate authority. Social proof is the currency the investors buy into before investing their own money”.
Developing authority through digital media has a lasting effect on investors, especially and is a blueprint for all rounds of initial funding. Many investors prefer to see that a project’s digital exposure is actual and verifiable, and that someone else is vetting the new start-up, based on his extensive experience.
He added, “There are a variety of ways to accomplish this, from having an internal publicist who creates interesting and engaging press releases to specific media plugs with connections to journalists and editors who can pitch your story to placement.”
But ultimately, what having a great digital authority does is to create a significant ROI with investors who are serious about investing. They start by reviewing the Google Search index for the company seeking capital. If the search index is clear of any press, then that may be a clear indication that the company may need to consider building up its social proof. He commented, “ Capital-seeking businesses without press are like empty glasses; it’s easier for investors to pour their investments into a half-full glass”.
As publications become searchable, they can be used for retargeting strategies using social media, sales navigator campaigns through LinkedIn, or for sponsored promotions across social media platforms. Start-up investor sites such as NetCapital are also great resources for equity crowdfunding companies. PR can yield consistent results, but only when you know how to crack the code. It is important to identify publications that are appropriate for Digital Advertising. These publications must have high domain scores, company names in headlines, ranking keywords in anchor text, and do-follow links.
During the entire process, data and analytics are heavily relied upon to give you a pulse of the campaign throughout the entire process, which is why this process has been so successful. It is possible to keep track of a startup’s progress from the time it was contacted until it finally received funding at the end of the process. It is encouraging to see startups operating at this level of transparency.
Ace Pacific and FatCat PR work with venture capitalists and startup companies, and Cory Chamberlain is a leading PR expert. Innumerable people have benefitted from his unmatched expertise in the industry to scale their success and achieve their business dreams.
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Fashion, fashion, fashion! It’s been around and it has been evolving. Ahmon Metdals and his business partners Naomi Bagga and Mike WIlson have always had a passion for fashion but they have also had a passion to stand out and make a change within the community. The fashion industry is always growing and expressing personality through fashion has always been a part of life. Metdals and his team have breathed life into a startup that is rapidly growing!
Have you heard of My1of1.com? If not then where have you been! Their site is user friendly and very thought out. They are a custom apparel brand that allows people to design and order their own apparel products. It’s a place where everyone can bring out their inner creativity and design something unique to their own interest and style. Basically stating that every time someone comes to their website to design they’re creating their own unique piece of apparel so it is their personal 1 of 1. You know the saying “You can never copy an original ” well that goes true for Ahmon, his team, their customers and their customers’ creative ideas in fashion.
A business that is so unique and so limitless is sure to thrive. My1of1 is very unique because they have always made a social impact a priority since they have started. Ahmon states “ My1of1 has a student program where we teach the importance of creativity and entrepreneurship. Then students get to customize and receive apparel products in the program. Also every student walks away with their own ecommerce page we set them up with. We have partnered with Foot Locker to bring these workshops to Foot Locker stores in LA, Chicago, Detroit, San Fran and Dallas”. This has reached 15k students in the last year alone. This community activity encourages entrepreneurs and provides a sense a platform for students to learn about business, fashion and marketing.
My1of1’s vision is to not only limit customers to customizing only what goes on the garments. They see a near future in having options for customers to customize patterns, shapes and overall styles of garments. They want them to be able to allow them to customize the shape and color pattern of their individual pieces. Let your imagination run wild and free with my1of1! If you’re eager to learn more or just curious and want to browse around their site go check them out! Their business is doing so well that you can expect to see My1of1 stores in 2023, where the experience is fully interactive and will be an experience you never seen before.
Website: my1of1.com
Among other things, influencers create engaging and captivating content to promote brands, events, and lifestyles. Over time, social media influencers have become some of the most creative content creators in the world, and their followings have grown across multiple platforms. They also lead the charge on promoting mental health awareness and social conditions that the public needs to be aware of. A majority, if not all, of the content influencers post on social media does not depict their actual lives. Influencer, model, and mental health advocate Cruella Morgan knows this truth all too well and has decided to remain as genuine as possible in order to connect with her fans on a different level.
Being true to herself presented Cruella with a lot of challenges in getting respect within the industry. Despite the fact that she uses body tattoos as a form of artistic expression, people find her persona challenging to accept online. In spite of this, she knows that she won’t be able to please everyone. In order to preserve her mental health and passion for what she truly loves, she simply chose to connect with those who appreciate authenticity in an industry that thrives on pretense rather than authenticity. One of Cruella’s main missions is to raise awareness about epilepsy as a condition and to promote social awareness through her platform.
Affluent and determined to succeed, Cruella chooses to make use of her platform and popularity to help others. “No one ever really took me seriously, so I used that as motivation to show people I can do it on my own,” the young influencer shared.
Cruella has made mental health her personal advocacy, knowing that a lot of young people out there struggle with it day in and out. She hopes that by sharing her story, she can convey to others the message that they are not alone in their struggles, and that someone like her cares deeply about them. It is due to the unhealthy tone and tone associated with mental health that some influencers are reluctant to discuss it. Cruella’s approach, however, is quite different. A valuable service is empowering people to become better versions of themselves by helping them process their circumstances.
After witnessing many people suffer from the effects of isolation, loss, and fear during the pandemic season, she began advocating for mental health. Her advocacy for self-love and creating a strong support system has only increased over the years.
A healthier, more enjoyable lifestyle is what she promotes in addition to a brand. She has continued to enjoy the support of her loyal fans due to the fact that her fan base is loyal and growing.
Cruella has always wanted to be visible on social media since she was a child. It has become clear to her over time that this powerful tool is capable of much more than just taking beautiful pictures. Her message of hope, love, and kindness could reach the whole world.
Quite recently, Cruella was able to create a safe space for people in the digital world where they can just be themselves without fear of being rejected or judged. And if there is also one place where she finds peace, she confidently answered, “My discord server. Everyone that joins finds their place in this world. They feel less alone. They find friends,” she revealed.
When Salim Khan opened his first restaurant, he had a positive attitude and a willingness to work hard – and the place failed. He later learned that owning a successful dining establishment takes so much more than good thoughts. Today he owns one of the Atlanta area’s top restaurants, The Spice House.
Now, Salim Khan will share some of his strategies and lessons learned in an online master class, “How to Start a Sold-Out, Niche-Based Restaurant in Any City of Market and Dominate the Competition.” The program offers a series of six self-paced modules that can provide those with restaurant dreams practical information about what it realistically takes to create a restaurant in today’s world and keep it open.
It’s not news that restaurant ownership isn’t easy, but this course breaks down the steps in planning ahead, researching your market and understanding your costs, long before your first meal comes out of the kitchen.
For more info or to sign up visit and https://www.soldoutrestaurant.com/live and follow him @fivestarsinvestments
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