Business
Insider Look: Ace Pacific Founder Cory Chamberlain Showcases How PR Can Magnetize Investors, Getting Start-Ups Funded
In order to achieve success on a grand scale, entrepreneurs and inventors must first build equity to finance their ventures. A company or project that fails to generate the necessary capital during the critical start-up phase may simply become statistics of an idea that failed to generate capital. This is something that serial entrepreneur Cory Chamberlain has seen countless times.
He aims to educate his audience and provide them with information and assistance in many different ways as he shares the knowledge he has acquired in this topic area. As part of his broader professional network, he is co-founder FatCat PR and the founder of Ace Pacific a digital media consultancy focused on establishing digital authority in both US and international markets.
In an interview, he said: “I have found that most startups looking for investors have a fundamental misconception about how to generate authority. Social proof is the currency the investors buy into before investing their own money”.
Developing authority through digital media has a lasting effect on investors, especially and is a blueprint for all rounds of initial funding. Many investors prefer to see that a project’s digital exposure is actual and verifiable, and that someone else is vetting the new start-up, based on his extensive experience.
He added, “There are a variety of ways to accomplish this, from having an internal publicist who creates interesting and engaging press releases to specific media plugs with connections to journalists and editors who can pitch your story to placement.”
But ultimately, what having a great digital authority does is to create a significant ROI with investors who are serious about investing. They start by reviewing the Google Search index for the company seeking capital. If the search index is clear of any press, then that may be a clear indication that the company may need to consider building up its social proof. He commented, “ Capital-seeking businesses without press are like empty glasses; it’s easier for investors to pour their investments into a half-full glass”.
As publications become searchable, they can be used for retargeting strategies using social media, sales navigator campaigns through LinkedIn, or for sponsored promotions across social media platforms. Start-up investor sites such as NetCapital are also great resources for equity crowdfunding companies. PR can yield consistent results, but only when you know how to crack the code. It is important to identify publications that are appropriate for Digital Advertising. These publications must have high domain scores, company names in headlines, ranking keywords in anchor text, and do-follow links.
During the entire process, data and analytics are heavily relied upon to give you a pulse of the campaign throughout the entire process, which is why this process has been so successful. It is possible to keep track of a startup’s progress from the time it was contacted until it finally received funding at the end of the process. It is encouraging to see startups operating at this level of transparency.
Ace Pacific and FatCat PR work with venture capitalists and startup companies, and Cory Chamberlain is a leading PR expert. Innumerable people have benefitted from his unmatched expertise in the industry to scale their success and achieve their business dreams.
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New York, NY – With Megan 2.0 officially making its debut in theaters today, film fans are flocking to experience the next evolution of the AI thriller. But earlier this week, a select crowd got an early taste of the future; not just on screen but at the premiere event itself.
Held in NYC, the exclusive red carpet affair brought the eerie charm of Megan to life with bold visuals, immersive production and one very memorable surprise: a robotic bartender that served up custom cocktails with style and precision.
The event perfectly mirrored the film’s themes of artificial intelligence and blurred human boundaries. That connection came to life through MixMaster II, a robotic mixologist provided by TLC Creative. From the moment it powered on, the robot captivated guests with its smooth movements, expert pours and almost-human energy.
“I’ve seen robots in tech demos, but never at a movie premiere serving drinks like a pro,” said one film executive. “It felt like we stepped into the movie universe.”
Two signature cocktails were created for the occasion:
- M3GAN’s Punch – bold, flavorful and as unpredictable as the AI star of the show.
- Slaying Summer – a lighter, tropical favorite that became an instant hit among partygoers.
Guests joked that MixMaster II seemed to be enjoying the night just as much as they were and may have even wanted to join the screening. “It kept facing the theater entrance like it was hoping someone would invite it in,” one attendee laughed.
Adding to the evening’s flair was Captain Morgan, who brought their own twist with customized “Captain Megan” branding on select bottles. The clever crossover between brand and blockbuster got guests talking and sipping.
“The branded bottles were genius,” said a well-known social media personality. “I’ve already posted mine. Everyone wants one.”
“Having MixMaster II on the red carpet truly elevated the experience,” added a TLC Creative spokesperson. “The Megan franchise is known for blurring the line between humanity and robotics so it was only fitting that we brought a real robot into the celebration.”
Now that Megan 2.0 is officially released, one thing is certain: the future of storytelling isn’t just on the big screen, it’s all around us and sometimes, it’s pouring your drink.
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Platinum Audio Engineer & Award-Winning Writer Mark “Savage” on Entering Management and Tackling Patriarchy
For years, Mark “Savage” Sanders bold, dynamic mixing style has landed him work behind the boards of major tours and hit records alike. Working with artists like Shordie Shordie, Lizzo, Coi Leray, Kevin Gates, Fetty Wap, Kelly Rowland and more, Mark sports an ever-expanding discography of cutting edge of popular music. We spoke with Mark to get insights into his career arc, workflow, and to understand how his unique sound is built upon a firm foundation of technical skill, knowledge and deep listening.
For starters, could you tell me how you got into engineering?
So at my high school they had an early college program where you could get your associates or a certificate by graduation. I wasn’t looking to be an audio engineer. I don’t even think I really knew what an audio engineer was, which makes it all the more crazy. I saw music production schools, but I went for audio engineering at Full Sail University.
What boards were you working on when you were doing live sound?
It was whatever the house had. Working on Mackie boards or Yamaha boards that only had seven inputs that worked—Avid and Midas consoles, the M32s, the Behringer X32, a lot of different stuff. Being a live sound engineer taught me so much signal flow and having to adapt to different spaces and different gear all the time. If I’m on tour and we’re generally using the same board, we’re probably never using the same monitors for front-of-house. The rooms are bigger or smaller—different places have different problem areas—being in a stadium or doing a festival where you have delays and all that stuff is just insane.
So you were ghostwriting, engineering, producing, and rapping in the beginning?
Yes I did it all except play an instrument.
Now today you’ve received a BMI Award, 2x Platinum, and over 12,000 sync placements how does it feel?
If I had to be honest I don’t care about any of it anymore. I want to see my Son win big like this. I’m more into family these days. I did everything I wanted in life and overachieved. I’m good!
We see you have Royalty ENTERTAINMENT & managing as far as entertainment goes what else can we expect?
Whatever God does. I’m not chasing anything anymore. Focused on living life, family, and wealth/health. Definitely support my DJ, DJ King, Ashley Blaire, and Pretty Liyah. Other than that I’m about to be out the way. (He laughs) I’m so burnt out. I’m chilling.
Last question, seeing that you did everything you wanted is there anything left that you haven’t 2025 going forward?
No just travel more that’s it. Like when I say I’ve given life everything I’ve had. I’ve given it everything. Plus I think most people are waiting for me to be famous or something which I’m avoiding and praying never happens.
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