Business
Insider Look: Ace Pacific Founder Cory Chamberlain Showcases How PR Can Magnetize Investors, Getting Start-Ups Funded
In order to achieve success on a grand scale, entrepreneurs and inventors must first build equity to finance their ventures. A company or project that fails to generate the necessary capital during the critical start-up phase may simply become statistics of an idea that failed to generate capital. This is something that serial entrepreneur Cory Chamberlain has seen countless times.
He aims to educate his audience and provide them with information and assistance in many different ways as he shares the knowledge he has acquired in this topic area. As part of his broader professional network, he is co-founder FatCat PR and the founder of Ace Pacific a digital media consultancy focused on establishing digital authority in both US and international markets.
In an interview, he said: “I have found that most startups looking for investors have a fundamental misconception about how to generate authority. Social proof is the currency the investors buy into before investing their own money”.
Developing authority through digital media has a lasting effect on investors, especially and is a blueprint for all rounds of initial funding. Many investors prefer to see that a project’s digital exposure is actual and verifiable, and that someone else is vetting the new start-up, based on his extensive experience.
He added, “There are a variety of ways to accomplish this, from having an internal publicist who creates interesting and engaging press releases to specific media plugs with connections to journalists and editors who can pitch your story to placement.”
But ultimately, what having a great digital authority does is to create a significant ROI with investors who are serious about investing. They start by reviewing the Google Search index for the company seeking capital. If the search index is clear of any press, then that may be a clear indication that the company may need to consider building up its social proof. He commented, “ Capital-seeking businesses without press are like empty glasses; it’s easier for investors to pour their investments into a half-full glass”.
As publications become searchable, they can be used for retargeting strategies using social media, sales navigator campaigns through LinkedIn, or for sponsored promotions across social media platforms. Start-up investor sites such as NetCapital are also great resources for equity crowdfunding companies. PR can yield consistent results, but only when you know how to crack the code. It is important to identify publications that are appropriate for Digital Advertising. These publications must have high domain scores, company names in headlines, ranking keywords in anchor text, and do-follow links.
During the entire process, data and analytics are heavily relied upon to give you a pulse of the campaign throughout the entire process, which is why this process has been so successful. It is possible to keep track of a startup’s progress from the time it was contacted until it finally received funding at the end of the process. It is encouraging to see startups operating at this level of transparency.
Ace Pacific and FatCat PR work with venture capitalists and startup companies, and Cory Chamberlain is a leading PR expert. Innumerable people have benefitted from his unmatched expertise in the industry to scale their success and achieve their business dreams.
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From novels to movies to music, Jimmy Dasaint has built a career defined by one word—hustle. And this year, the Philly native is proving once again why he’s considered one of the city’s most influential creative voices.
His latest novel, BLACK SCARFACE 5: Fear is Stronger Than Love, is the explosive conclusion to his award-winning series. Co-written with former L.A. drug kingpin Freeway Rick Ross, the book dives deep into themes of survival, loyalty, and betrayal—all told through the gritty lens of Philadelphia’s streets. Fans have responded with overwhelming support, driving the book to ️️️ Star5️ reviews on Amazon.
But Jimmy’s storytelling doesn’t stop on the page. On September 20th, streaming service Tubi will release his newest feature film, THE WRONG BITCH. With a cast of rising stars—Tera Alford, JaQuai Felton, and Mavia Barnes—the film becomes Jimmy’s 13th feature, a testament to his consistency and dedication to bringing authentic urban stories to the screen.
And then there’s the music. Earlier this summer, Jimmy dropped STILL A HUSTLER, an album that has caught the attention of The Source, AllHipHop, and Floss Magazine. It’s raw, powerful, and reflective of the same resilience that has carried Jimmy through every stage of his career.
Through it all, Jimmy remains true to his motto: “Bringing Hollywood to Philly.” With each project, he shines a spotlight on his city while inspiring the next generation of creators to believe that success doesn’t have to come from leaving home—it can be built right here in Philadelphia.
Follow Jimmy Dasaint’s journey:
Website: www.dasaintentertainment.com
Instagram: @jimmydasaint1
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Platinum Audio Engineer & Award-Winning Writer Mark “Savage” on Entering Management and Tackling Patriarchy
For years, Mark “Savage” Sanders bold, dynamic mixing style has landed him work behind the boards of major tours and hit records alike. Working with artists like Shordie Shordie, Lizzo, Coi Leray, Kevin Gates, Fetty Wap, Kelly Rowland and more, Mark sports an ever-expanding discography of cutting edge of popular music. We spoke with Mark to get insights into his career arc, workflow, and to understand how his unique sound is built upon a firm foundation of technical skill, knowledge and deep listening.
For starters, could you tell me how you got into engineering?
So at my high school they had an early college program where you could get your associates or a certificate by graduation. I wasn’t looking to be an audio engineer. I don’t even think I really knew what an audio engineer was, which makes it all the more crazy. I saw music production schools, but I went for audio engineering at Full Sail University.
What boards were you working on when you were doing live sound?
It was whatever the house had. Working on Mackie boards or Yamaha boards that only had seven inputs that worked—Avid and Midas consoles, the M32s, the Behringer X32, a lot of different stuff. Being a live sound engineer taught me so much signal flow and having to adapt to different spaces and different gear all the time. If I’m on tour and we’re generally using the same board, we’re probably never using the same monitors for front-of-house. The rooms are bigger or smaller—different places have different problem areas—being in a stadium or doing a festival where you have delays and all that stuff is just insane.
So you were ghostwriting, engineering, producing, and rapping in the beginning?
Yes I did it all except play an instrument.
Now today you’ve received a BMI Award, 2x Platinum, and over 12,000 sync placements how does it feel?
If I had to be honest I don’t care about any of it anymore. I want to see my Son win big like this. I’m more into family these days. I did everything I wanted in life and overachieved. I’m good!
We see you have Royalty ENTERTAINMENT & managing as far as entertainment goes what else can we expect?
Whatever God does. I’m not chasing anything anymore. Focused on living life, family, and wealth/health. Definitely support my DJ, DJ King, Ashley Blaire, and Pretty Liyah. Other than that I’m about to be out the way. (He laughs) I’m so burnt out. I’m chilling.
Last question, seeing that you did everything you wanted is there anything left that you haven’t 2025 going forward?
No just travel more that’s it. Like when I say I’ve given life everything I’ve had. I’ve given it everything. Plus I think most people are waiting for me to be famous or something which I’m avoiding and praying never happens.
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