Gucci Gordy turns his music hobby into a lifestyle

Q. Who is Gucci Gordy? Gucci Gordy is the mmelinum version of Barry Gordy of Motwn.

Q. How’d you get into the music industry to begin with? I started in St Louis, and it started out as a hobby.

Q. Why would an artist get dropped from a major label? Does it all just come down to the bottom line? An artist would get dropped by not meeting expectations versus the risk of the investment. It does because labels lose a lot of money because they spend money frivolously and if an artist don’t recoup their money, they get dropped. Major Labels spend money differently and artist are left to recoup. Any artist would have to have an upward trajectory.

Q. I constantly hear incredibly impressive singing talents in places like the rice houses in St. Louis or even street corners in Detroit … why don’t some people get discovered while other less talented people do? Because they work harder. If it’s meant to happen, it will happen.

Q. Which is more important for musician’s success: talent or marketability? Both

Q. How important is seeing a band play live in deciding whether to sign them? Important because you get to see the full package from their stage presence, crowd interaction, and crowd likability.

Q. How do A&R’s search for new talent these days? Word of mouth and research on all social media platforms.

Q. How do you stay organized in such a vast industry? Repeating the same protocol, creating a curriculum and staying consistent by creating a regime and sticking to the process.

Q. What was the most recent signing that you were a part of? I signed Leeky G Bando, artist based out of New York, Chris Echols, and Destineeee Lynn.

Q. Where can the world follow you? @guccigordy

Q. What’s next for you in the music world? As an executive, my next move is scaling the business up by diversifying my portfolio by signing labels and international artist.